The bachelor's programme in retail design is closely connected to the one in communication design on a subject-specific, systematic, and conceptual level. The programme in retail design, however, focuses more on the design needs of a specific industry (retail and catering). We understand retail designers as communication designers with in-depth knowledge and practical experience in retail design and the retail sector. Concept development, enhancement of conceptual thinking, and realisation of spatial designs are at the centre of our teaching. We generally look at three dimensions for a concept development: history, art, and the market. Understanding the historical dimension helps us assess the present situation to develop suitable solutions.
Perspectives and questions arise looking at a topic from an artistic angle. We, therefore, discuss topical artistic and creative opinions of the 20th and 21st centuries. We want to understand the market, the prevalent kind of competition, our competitors, and what defines the criteria of competitiveness as well as consumer behaviour. Based on the reflection of these dimensions, we develop concepts using analogue or digital design processes. You visualise design ideas in analogue models or digital renderings in our well-equipped workshops under professional supervision. You also learn to work with 3D design programs in seminars.
Düsseldorf is a city of art and culture but also an important location for the retail sector and its service providers.
We regularly visit exhibitions in major museums in and around Düsseldorf and participate in creative and social projects. We work with city and district authorities in urban design projects to develop and design solutions to be piloted or implemented.
The study programme has close ties with associations and businesses in retail. We put you in touch with partners from the industry for internships and actively support you in your transition from studies to professional life. We also work closely with institutions abroad, such as Kristiania University College at Westerdals Department of Communication and Design in Oslo and Elisava School of Design and Engineering in Barcelona.